There have been a lot of surveys and research on Research in Motion's BlackBerry. Many agencies, like Nielsen Co, NDP Group and a few more, have clearly suggested and proved that many people who are presently using BlackBerry phones show an interest in moving or migrating to other platforms, obviously enough to iPhone and Android devices. Most of the BlackBerry users have already moved on to these rival platforms making themselves formar BlackBerry users.

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What can be the reason for this paradigm shift? BlackBerry has been losing grounds on different issues recently, this is a known fact. Countries are moving forward to an extent of even banning the company's services in their countries. Research in Motion has seen a worth while dip in its market share and stock market. To make it up to this, the company has started buying other app companies which are popular and best selling apps for the BlackBerry phones. This can be a move to make these apps exclusive to BlackBerry so that users will start buying the phone at least for the reason that those apps are not available for other platforms.

It is yet to see how BlackBerry users are going to react to this new acquisition and stuffs being made by the company.